When Fizzy Cola Advertizes That It Will Donate a Portion

question 10

Multiple Choice

When Fizzy Cola advertizes that it will donate a portion of all the proceeds of cola packaged in its Olympic can to the Special Olympics, it is engaging in ________.

• A) buzz marketing
• B) stimulus generalization
• C) viral marketing
• D) deceptive advertising
• E) cause-related marketing

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Definitions:

Functionalism

A theoretical framework in sociology that emphasizes the interconnectedness of society's various institutions and their roles in maintaining social stability and functionality.

Sociologists

Experts in the social sciences who study the structure, development, and functioning of human society, and the dynamics of social relationships and behaviors.

Conflict Theory

A view in sociology that sees social existence as a contest, concentrating on how resources, authority, and disparities are spread.

Karl Marx

A 19th-century philosopher, economist, and sociologist whose works on the theory of capitalism and class struggle laid the foundation for Marxist theory.