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Price Competition
A type of rivalry between businesses where the main competitive factor is the price of goods or services.
Product Differentiation
The approach of making a product or service stand out from the competition to appeal more to a specific target audience.
Advertising Extent
The scope or range of advertising efforts, including the diversity of mediums used and the breadth of target audiences reached.
Oligopoly
describes a market structure in which a few firms dominate the industry, influencing price and production levels.
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