Which of the Following Best Exemplifies a Costly Mistake That

question 99

Multiple Choice

Which of the following best exemplifies a costly mistake that can be attributed to passive listening?

• A)forgetting to reorder supplies and having work come to a standstill while you send an employee out to restock
• B)taking an order so large that your factory has to run costly overtime shifts to meet the production deadline
• C)failing to proof your report before making copies of it and having to reprint it after you realize this and correct the typos
• D)scheduling two appointments for the same time and having to cancel on one of your clients at the last minute
• E)mailing out a coupon giving customers 50% off their orders because you misheard when your boss asked you to create a coupon for 15% off

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Definitions:

Retail Advertising

Advertising used by a retailer to reach customers within its geographic trading area.

National Advertising

A marketing strategy that spreads a company's message across a country, aiming at reaching consumers nationwide.

Final Consumers

The end-users or individuals who purchase products or services for personal use and consumption.

Corporate Advertising

A marketing strategy aimed at promoting a company as a whole, rather than its individual products or services, to build the corporate image and reputation.