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Kang has been tasked with developing a customer support hotline for his company's product. Kang thinks that a hotline will be too expensive to run and will limit his company's ability to resolve as many customer issues as possible. What might Kang suggest for a cheaper and potentially more useful solution?
Aspirational
Refers to brands, products, or lifestyles that a consumer desires to have in the future, driven by the perception of a better social status or quality of life.
Negative
Generally refers to a detrimental condition or quality, but in marketing, it can relate to negative feedback or perceptions that impact brand reputation.
Distinctive Characteristics
Unique features or qualities of a product, service, or entity that set it apart from its competitors.
Societal Rules
The norms and laws governing behavior within a society, which can influence individual and group actions and decisions.
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