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Which of the Following Statements Is TRUE

question 68

Multiple Choice

Which of the following statements is TRUE?


Definitions:

Perceived Risk

The level of risk that a consumer believes exists when purchasing a product or service, affecting their decision-making process.

Functional Risk

Relates to the possibility that a product or service may not perform as expected, leading to dissatisfaction or potential loss for the consumer.

Practical Consumer

An individual who prioritizes functionality, value, and necessity over luxury or brand prestige when making purchasing decisions.

Psychological Risks

The potential for experiences or choices to lead to negative psychological outcomes, such as stress, anxiety, or loss of self-esteem.

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