Examlex
Which of the following statements is TRUE?
Perceived Risk
The level of risk that a consumer believes exists when purchasing a product or service, affecting their decision-making process.
Functional Risk
Relates to the possibility that a product or service may not perform as expected, leading to dissatisfaction or potential loss for the consumer.
Practical Consumer
An individual who prioritizes functionality, value, and necessity over luxury or brand prestige when making purchasing decisions.
Psychological Risks
The potential for experiences or choices to lead to negative psychological outcomes, such as stress, anxiety, or loss of self-esteem.
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