Which of the Following Would Most Likely Appeal to an Audience's

question 42

Multiple Choice

Which of the following would most likely appeal to an audience's sense of self-esteem?

• A)an ad for a home security system likening the service to having a bodyguard outside your house
• B)an ad for virus protection software citing a long list of corporate clients
• C)an ad for frozen meals claiming they taste homemade
• D)an ad for a university emphasizing the respect its graduates have in the business world
• E)an ad for a laundry detergent suggesting it will make your clothes look brand-new

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Definitions:

Artwork

Products of artistic value or creation, encompassing a wide range of forms such as paintings, sculpture, and literature.

Classical Conditioning

Classical conditioning is a learning process where a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit similar responses.

Operant Conditioning

A system of learning in which the expression of behavior is controlled through the use of incentives or penalizations.

Phobias

Extreme or irrational fears or aversions to specific objects, situations, or activities that cause significant distress or impairment.