Which of the Following Would Most Likely Appeal to an Audience's

question 42

Multiple Choice

Which of the following would most likely appeal to an audience's sense of self-esteem?

• A)an ad for a home security system likening the service to having a bodyguard outside your house
• B)an ad for virus protection software citing a long list of corporate clients
• C)an ad for frozen meals claiming they taste homemade
• D)an ad for a university emphasizing the respect its graduates have in the business world
• E)an ad for a laundry detergent suggesting it will make your clothes look brand-new

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Definitions:

Cohort Study

An observational study where subjects are selected based on exposure status and followed over time to observe outcomes.

Myocardial Infarction

A medical condition commonly known as a heart attack, caused by the interruption of blood flow to a part of the heart.

Smokers

Individuals who inhale smoke from combustible tobacco products, such as cigarettes or cigars, into their lungs.

Population Attributable Risk

The proportion of disease cases in the entire population that can be attributed to a particular risk factor.