Which of the Following Would Most Likely Be Considered to Be

question 76

Multiple Choice

Which of the following would most likely be considered to be a persuasive customer claim instead of a routine customer claim?

• A)asking to exchange a sweater you purchased from a major retailer for one in a different colour
• B)asking to have an item repaired for a reason not covered under its warranty
• C)asking to return an item you purchased that turned out to be defective
• D)asking to receive a refund for tickets you purchased to a seminar that was cancelled
• E)asking to return an item you ordered online since the company mistakenly sent the wrong item

---

Definitions:

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Control Over Price

The ability of a person or organization to influence the price at which goods or services are sold.

Contestable Market

A market structure where there are no barriers to entry or exit, ensuring that prices remain competitive even in the absence of a large number of sellers.

Minimum-cost Production

A principle in economics where goods and services are produced at the lowest possible cost, maximizing efficiency and resource use.