Why Is It Inappropriate to Use the Indirect Approach in a Public

question 28

Multiple Choice

Why is it inappropriate to use the indirect approach in a public safety message?

• A)It is unethical to try and soften the bad news at the possible expense of people's safety.
• B)It is most important to maintain the company's positive image and retain the customer's goodwill.
• C)The buffer will not be sufficient to soften the blow of the bad news.
• D)This approach puts the audience's welfare ahead of the company's best interests.
• E)It fails to adequately prepare the audience for the bad news that will follow.

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