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Milo wants to build the credibility of his company, AccuCheck, in the sales proposal he is writing to a new client. However, Milo should not include a glowing article about AccuCheck from a trade magazine with his proposal, as doing so would be unethical.
Prospective Memory
The aspect of memory that involves remembering to perform a planned action or intention at the appropriate future time.
Spreading Activation
A process in cognitive psychology that explains how information is retrieved in the brain, where activation of one concept triggers the activation of related concepts.
Semantic Network
A conceptual model used in artificial intelligence, cognitive psychology, and psycholinguistics that represents semantic relations between concepts in networks.
Semantic
Relating to meaning in language or logic, especially the analysis of word meanings and relationships.
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