You Are Giving a Presentation Attempting to Persuade Your Audience

question 58

Essay

You are giving a presentation attempting to persuade your audience to approve a redesign of your company's retail website. Give examples of ways to build rapport with your audience by stating a fact, telling an anecdote, quoting a familiar saying, or asking a question.

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Definitions:

CCA Deduction

Stands for Capital Cost Allowance deduction, a tax deduction in certain jurisdictions that allows businesses to deduct the depreciated value of capital assets.

Corporate Tax Rate

The tax rate imposed on the net income of a corporation by the government.

Tax Shield

The reduction in income taxes that results from taking an allowable deduction from taxable income, such as the interest on debt.

Stand-Alone

Describes something that operates independently or can function without the need for external support.