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The five flows in marketing channels discussed in the text are
Sociological
Sociological pertains to the study of society, its institutions, relationships, and processes, focusing on understanding social behaviors, structures, and functions.
Reproductive Success
A measure of an individual's genetic contribution to the next generation through offspring that survive to reproduce themselves, often a key focus in evolutionary biology.
Evolutionary View
A theoretical perspective that explains the behaviors, physical characteristics, and adaptations of organisms as the result of natural selection and survival needs.
Natural Selection
The evolutionary process by which organisms with traits that better enable them to adapt to their environment tend to survive and reproduce.
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