To Achieve Distribution Objectives,most Firms Will Have to Address All

question 43

Multiple Choice

To achieve distribution objectives,most firms will have to address all of the following except:

• A) Role distribution plays in the firm's overall objectives and strategies.
• B) Impact of distribution on operations planning.
• C) Kinds of channel members should be selected to meet the firm's distribution objectives.
• D) Evaluation of channel member performance.
• E) Management of marketing channels to implement the firm's channel strategy.

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Definitions:

Apprehensive

Feeling anxious or fearful that something bad or unpleasant will happen.

Psychoanalytic Perspective

A theory of personality and therapeutic technique that attributes thoughts and actions to unconscious motives and conflicts.

Phobias

Strong, unreasonable anxieties about particular things, actions, or scenarios that result in evasive actions.

Repressed Impulses

Desires or thoughts that are pushed out of the conscious mind into the unconscious due to being deemed unacceptable.