A Marketing Strategy That Focuses on Carefully Chosen Target Markets

question 52

Multiple Choice

A marketing strategy that focuses on carefully chosen target markets will most likely stress:

• A) Intensive distribution.
• B) Only high-priced retail outlets.
• C) Direct distribution.
• D) Selective or exclusive distribution.
• E) Exclusive distribution only.

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Definitions:

Sales Increase

Refers to the rise in the amount of goods or services sold by a company over a specific period, showcasing business growth.

Cash Dividends

Payments made by a company from its earnings to its shareholders in the form of cash.

Retained Earnings

Cumulative net earnings or profit of a firm after accounting for dividends; they are reinvested in the core business or to pay debt.

Net Income

The net income of a company once all costs and taxes are deducted from the overall revenue.