The Belief Underlying the So-Called Pull Strategy Is

question 2

Multiple Choice

The belief underlying the so-called pull strategy is?

• A) Frequent promotion deals erode consumer confidence.
• B) Frequent promotions to channel members on products in trade deals result in deal-to-deal purchases by channel members.
• C) Requires more direct involvement by the manufacturer with channel members in the use of promotional strategies.
• D) Some channel members respond to excessive promotions by dropping manufacturer's products.
• E) By building strong consumer demand for their products, manufacturers pressure channel members to promote these products.

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Definitions:

Camouflaged Verb

A verb made less direct or hidden within a nominalization, making sentences less clear and more passive.

Canceled

Refers to something that has been annulled, terminated, or declared void; to revoke or call off an event, policy, or action.

Dinner

The main meal of the day, traditionally eaten in the evening or late afternoon.

Specific Words

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