More Channel Levels and More Intermediaries Are Expected For

question 38

Multiple Choice

More channel levels and more intermediaries are expected for:

• A) Markets requiring many contacts.
• B) Markets requiring personalized contacts.
• C) Markets and producers that have no quantity discrepancies.
• D) Markets and producers with very little spatial separation.
• E) Technically complex products.

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Definitions:

Emotional Benefit

The positive emotional impact or satisfaction gained from using a product, service, or engaging in an activity, contributing to overall well-being or happiness.

Key Selling Points

Crucial attributes or advantages of a product or service that make it appealing to potential buyers.

Indirect Approach

A method of communication or persuasion that is not straightforward, often involving subtlety or implication rather than direct statements.

Request For Action

A communication that urges or requires the recipient to take a specific step or perform a particular task.