The Most Difficult Problem with Making the Financial Approach to Choosing

question 36

Multiple Choice

The most difficult problem with making the financial approach to choosing a channel structure operational is:

• A) The reluctance on the part of firms to use it.
• B) Obtaining accurate estimates of future revenues and costs from alternative channel structures.
• C) The great expense involved in employing this method.
• D) The inadequate capacity of existing computer systems to handle the mass of data involved.
• E) Poor attitudes on the part of managers toward using it.

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