Anheuser-Busch's "100 Percent Share of Mind" Program Is Most Consistent

question 28

Multiple Choice

Anheuser-Busch's "100 percent share of mind" program is most consistent with beer distributors:

• A) Carrying many craft beers.
• B) Participating in all suppliers' promotions.
• C) Following an exclusive dealing arrangement.
• D) Cutting prices.
• E) Stocking a full range of different brands.

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