The Channel Manager Must Analyze the External Environment in Terms

question 49

Multiple Choice

The channel manager must analyze the external environment in terms of its impact on:

• A) Target markets.
• B) Facilitating agencies.
• C) Intermediaries.
• D) All channel participants.
• E) Retailers and brokers.

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Definitions:

Economic Development

The process by which a nation improves the economic, political, and social well-being of its people.

Government

The organization or system through which a community or society is governed, often involving institutions and political mechanisms.

Less Developed

A term referring to countries with lower levels of industrialization, lower standard of living, and lower Human Development Index (HDI) scores.

Agricultural Output

The total amount of agricultural products produced within a specific period.