Which of the Following Is a False Statement About Marketing

question 26

Multiple Choice

Which of the following is a false statement about marketing channel audits?

• A) They should be conducted at regular periods.
• B) Audits should cross-reference results by type of intermediary, geographic area, sales volume and other relevant variables.
• C) Manufacturers can identify emerging issues as well as current perceptions.
• D) Audits aid manufacturers in determining what problems have already been solved.
• E) Manufacturers can gather information on how channel members perceive the marketing program.

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Definitions:

Accounts Payable

Money owed by a business to its suppliers shown as a liability on the company's balance sheet.

Prepaid Expense

Payments made in advance for goods or services to be received in the future, recorded as an asset on the balance sheet until the expense is incurred.

Interest Revenue

Income earned from the lending of money or from investments in interest-bearing accounts.

Account Payable

An amount owed by an entity to a creditor for goods and services purchased on credit; considered a short-term liability.