Bruce Computer Software,in Developing Its New Products,must Recognize That Its

question 20

Multiple Choice

Bruce Computer Software,in developing its new products,must recognize that its intermediaries will be enthusiastic only if the new products:

• A) Are highly differentiated.
• B) Complement the intermediaries' current assortment.
• C) Are of high quality.
• D) Are unique.
• E) Offer new opportunities to gain new customers.

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Definitions:

Creative

The ability or power to generate new ideas, concepts, or processes that are often considered unique or innovative.

Inheritance

The transmission of genetic information from parents to offspring, or the reception of traits, property, or titles by legal succession or will.

Personality

The unique combination of emotional, attitudinal, and behavioral response patterns of an individual.

Cattell

A reference to Raymond Cattell, a psychologist known for his work in personality theory, including the development of the 16 personality factor model.