In Using Its Product Line to Secure New Channel Members,it

question 7

Multiple Choice

In using its product line to secure new channel members,it is most important for the manufacturer to stress:

• A) The functionality of the product.
• B) The quality of the product.
• C) The customer benefits of the product.
• D) The depth and breadth of the product line.
• E) The profit potential of the product.

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Definitions:

Opportunity Cost

The amount of income forgone from an alternative to a proposed use of cash or its equivalent.

Differential Revenue

The difference in revenue between two alternative decisions or courses of action.

Course of Action

A plan or strategy that an organization or individual intends to follow to achieve a specific goal.

Alternative

An option or choice that serves as a substitute to a decision or course of action.