Product Line Expansion and Contraction Is Becoming Even More Challenging

question 23

Multiple Choice

Product line expansion and contraction is becoming even more challenging for channel managers because:

• A) Too few new products are being released to support expansion.
• B) Power retailers are emphasizing store-by-store category management.
• C) The number of private label brands is decreasing.
• D) Retailers are requesting the development of new products.
• E) There is too much retail shelf space available.

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Definitions:

Actor/Observer Bias

The tendency to attribute one's own actions to external causes while attributing others' actions to their internal characteristics.

Ingroup/Outgroup Bias

The tendency to favor members of one's own group (the ingroup) over those from different groups (outgroup), often leading to prejudice and discrimination.

Self-Fulfilling Prophecy

A belief or expectation that influences behavior in a way that makes the belief become true.

Thin Slices

Quick judgments made about people or situations based on very limited information, often relying on intuition.