When Pursuing a Trading Up or Trading Down Product Strategy,the

question 3

Multiple Choice

When pursuing a trading up or trading down product strategy,the most critical issue a channel manager must consider whether:

• A) Whether existing channel members provide adequate market coverage of the high or low end of the market.
• B) Prices are too high or low for the middle market.
• C) There is adequate inventory to serve all of the market.
• D) New channel members will be needed to cover the manufacturer's existing markets.
• E) Speeding up shipments of products will be needed.

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Definitions:

Political Response Continuum

A theoretical framework describing various strategies organizations use to engage with and respond to political environments and policy making.

Defend Status Quo

The act of maintaining the existing state of affairs or resisting changes to current policies, conditions, or standards.

Political Response Continuum

A range of strategies or actions that an organization can take in response to political events, policies, or pressures, from highly reactive to highly proactive.

Watch and Wait

A strategy where action is delayed, allowing for time to observe and decide the best course of action based on further developments.