In Using In-Store Promotions,the Most Critical Factor for the Channel

question 31

Multiple Choice

In using in-store promotions,the most critical factor for the channel manager to consider in judging the probable effectiveness of the promotion is:

• A) The number of stores involved.
• B) The amount of salespeople time going into setting up the program.
• C) The direct cost of the promotion to the manufacturer.
• D) The benefits of the program as perceived by retailers.
• E) The number of inquiries received from ultimate consumers about the manufacturer's product.

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Definitions:

Business Strategy

A plan of action designed to achieve a set of objectives and gain a competitive advantage in the market.

Selection Process

The series of steps employed by an organization to evaluate and choose the best candidates for a particular job.

Predictors

Variables or factors that can be used to forecast or anticipate the outcomes or actions of an individual or system.

Criteria of Interest

The specific standards or metrics that are used to evaluate or judge something.