The Addition of New Middlemen in Marketing Channels Resulting from the Use

question 31

Multiple Choice

The addition of new middlemen in marketing channels resulting from the use of Internet-based marketing channels is referred to as:

• A) Disintermediation.
• B) Vertical integration.
• C) Rationalized distribution.
• D) Reintermediation.
• E) Vertical channel structure.

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Definitions:

Overturned Anticline

A geological fold where the layers have been tilted past vertical, making the older layers overlie the younger ones.

Inclined Syncline

A fold in sedimentary strata that slopes downward on both sides from the crest.

Sand-sized Grains

Particles of rock or mineral which fall within a specific size range, typically between 0.0625 and 2 millimeters, characteristic of sandstones.

Quartzite

A hard, non-foliated metamorphic rock which was originally pure quartz sandstone and transformed through heat and pressure.