Examlex
Three major reasons that explain why franchisors distribute via franchise channels are:
Monopolistic Competition
A market structure characterized by many firms offering products that are similar but not identical, leading to competitive pricing and product differentiation.
Monopoly
A market structure characterized by a single seller selling a unique product in the market.
Product Differentiation
The technique of setting a product or service apart from competitors to enhance its appeal to a distinct target audience.
Long-run Profits
Earnings achieved over an extended period, where all inputs can be adjusted by firms, reflecting the company's ability to adapt and reoptimize operations.
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