It Is Important for Channel Managers to Pay Attention to Local

question 5

Multiple Choice

It is important for channel managers to pay attention to local customs and traditions. For example,in the Middle East agents and distributors define marketing as:

• A) Advertising.
• B) Sitting on the product and waiting for the customer.
• C) Aggressive personal selling.
• D) Negotiating over price.
• E) Geographic territory.

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Definitions:

Force Field Analysis

A tool for decision-making and problem-solving that identifies and analyzes the forces for and against a change, aiming to determine the viability of making such a change.

Process Consultation

An OD method that helps managers and employees improve the processes that are used in organizations.

Organization Development

A planned effort to increase an organization's effectiveness and viability through interventions in its processes and structures.

Social Science Theory

A framework of ideas and concepts that helps explain human behavior and societal interactions.