The Issue of Validity in Relation to Data Collection Methods

question 31

Multiple Choice

The issue of validity in relation to data collection methods refers to:

• A)The degree to which the data collection methods, as they are designed, can accomplish what it is that they were designed to accomplish.
• B)The reliability of the methods.
• C)The complexity of the methods.
• D)The extent to which the data collection methods emerged from the review of the literature.

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Definitions:

Cash Cow

A product, service, or business unit that generates significantly more money than it costs to maintain, often providing the funding necessary to support other business activities.

Question Mark

In the context of business, a Question Mark refers to products in the Boston Consulting Group matrix that have low market share in high-growth markets, indicating uncertainty.

Boston Consulting Group

A global management consulting firm known for its expertise in business strategy, including the development of the growth-share matrix, which helps companies with portfolio management.

Stars

Objects in space consisting of hot plasma emitting light, or in a business context, products or business units with high market share in fast-growing industries.