There Are Two Different Orders of Data, Quantitative Data and Qualitative

question 2

True/False

There are two different orders of data, quantitative data and qualitative data.

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Definitions:

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles of people, used in market research.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and social research.

Self-actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Appeal

The power to attract or interest people, often used in marketing or storytelling.