Disney's Yield Management System (YMS)implemented Fixed Pricing Strategy, Based on Understanding

question 85

True/False

Disney's Yield Management System (YMS)implemented fixed pricing strategy, based on understanding, anticipating, and influencing consumer behaviour to maximize revenue.

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Definitions:

Construct Validity

The extent to which a test measures what it claims to be measuring, ensuring the accuracy of the theoretical concept it intends to reflect.

Internal Validity

The extent to which the results of a study are due to the manipulation of the independent variable and not other factors.

Causal Relationship

indicates a situation where one variable directly affects another variable, implying causation rather than just correlation.

Statistical Accuracy

The degree to which statistical estimates reflect the true value of the parameter being measured.