Which of the Following Statements About Loyalty Programs Is False

question 105

Multiple Choice

Which of the following statements about loyalty programs is false?

• A)Loyalty programs work when there is a high frequency of repeat purchases.
• B)Loyalty programs work when there is not personal customization.
• C)The purpose of loyalty programs is to influence future behaviour.
• D)The purpose of loyalty programs is to reward past behaviour.
• E)Loyalty programs are a customer-touching application.

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Definitions:

Crude Quantity Theory

A simplified version of the quantity theory of money suggesting that an increase in money supply leads to a proportional increase in prices.

M

A symbol often representing money supply in economic discussions, including various measures like M1, M2, and M3.

Q

Quantity, frequently used in economic equations and discussions to denote the amount of goods produced or consumed.

PQ

The product of price (P) and quantity (Q), often used in economics to calculate total revenue or expenditure.