A Company Wants to Use Data from Past Promotional Mailings

question 65

Multiple Choice

A company wants to use data from past promotional mailings to identify people who would likely respond favourably to future mailings. This company would most likely use:

• A)Structured query language
• B)Multidimensional data analysis
• C)Neural networks
• D)Expert systems
• E)Data mining

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Definitions:

Mucus

A thick, slippery substance produced by the mucous membranes and glands to moisturize and protect various parts of the body.

Colonoscopy

A medical procedure using a long, flexible camera to examine the inner lining of the colon and rectum for abnormalities.

Flatulence

The accumulation of gas in the alimentary canal, often resulting in the expulsion through the rectum.

Bowel Sounds

Noises made by the movement of the intestines as they push food through the digestive system, indicative of gastrointestinal activity.