EBay Is an Example of a __________________ Organization

question 41

Multiple Choice

eBay is an example of a __________________ organization.

• A)Brick-and-mortar
• B)Click-and-mortar
• C)Virtual
• D)None of the above; it's a completely unique idea

---

Definitions:

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales in that market.

Segmenting By Geography

The practice of dividing a market into distinct groups based on geographical boundaries or locations.

Convenience

The ease and simplicity with which a task can be performed or a need can be fulfilled, often a key factor in consumer decision making.

Behavioral Segmentation

Segmentation that categorizes consumers according to how they behave with or act toward products.