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Competition-oriented Pricing
A pricing strategy where the prices are set based on competitors' prices rather than solely on production costs or consumer demand.
Private Brands
Products that are owned by a retailer or a supplier but are sold under a retailer's brand.
Penetration Pricing
A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and stimulate product adoption.
Above-market Pricing
Setting the price of a product or service higher than the prevailing market price, often as a strategy to signal superior quality or exclusivity.
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