Which of the Following Is NOT a Major Data Source

question 19

Multiple Choice

Which of the following is NOT a major data source for a marketing information system (MIS) ?

• A)internal company data
• B)marketing intelligence
• C)marketing research
• D)acquired databases
• E)modeling software

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Definitions:

Disclosure Requirements

Legal or regulatory obligations to provide certain information to stakeholders, typically to ensure transparency and inform decision-making.

Insider Trading

Engaging in stock exchange transactions for personal benefit by exploiting confidential information, an act considered illegal.

Securities Exchange Act

A U.S. law regulating the trading of securities, aimed at protecting investors and maintaining fair and efficient markets.

Tipper

An individual who provides privileged, non-public information to another person, typically about securities trading.