A Marketing Manager Would Most Likely Use Which of the Following

question 146

Multiple Choice

A marketing manager would most likely use which of the following to find out how many consumers stay with his brand and how many switch,and thus project market shares over time?

• A)modeling software
• B)syndicated research
• C)cross-sectional research
• D)exploratory research
• E)competitive intelligence

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Definitions:

Withdrawal

A physiological and psychological state characterized by symptoms that occur when stopping or drastically reducing the intake of a substance that was used regularly.

Tolerance

The reduced reactivity to an event with repeated experience.

Instinctive Behavior

Inherent actions or reactions that are performed without prior learning or experience, typically driven by genetic programming.

Experience

The knowledge or skill acquired through direct observation, participation, or event involvement over time.