Markets Can Be Segmented into Group of Nonusers,ex-Users,potential Users,heavy Users,and

question 148

Multiple Choice

Markets can be segmented into group of nonusers,ex-users,potential users,heavy users,and moderate users of a product.This is an example of ________ segmentation.

• A)behavioral
• B)occasion
• C)demographic
• D)psychographic
• E)geocoding

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Definitions:

Flattens

Becomes level or even without any raised areas or bumps; reduces in thickness or protrusion.

Bulges

Protrusions or outward expansions often seen in materials, body parts, or other physical objects.

EOG

Electrooculography involves measuring the standing potential between the cornea and retina, which is present from the front to the back of the human eye.

EEG

Electroencephalography, a method to record electrical activity of the brain through electrodes placed on the scalp.