Which of the Following Is a Question That a Marketing

question 99

Multiple Choice

Which of the following is a question that a marketing manager would use an MDSS rather than an MIS to answer?

• A) What were our company sales of each of our products during the past month?
• B) What are the best media for reaching a high percentage of heavy users of our product?
• C) What changes in sales are happening in our industry?
• D) If we change our media schedule by replacing a certain media buy with a new media buy, will we reach more users of our product?
• E) What are the demographic characteristics of consumers whose purchase patterns are changing the most?

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Definitions:

Volume-based Cost Driver

A factor that causes the cost of an activity or resource to increase, directly related to the volume of production or service delivery.

Indirect Manufacturing Costs

Expenses related to the production process that cannot be directly attributed to specific units of product, such as utilities, maintenance, and factory supervision.

Automation

The technology by which a process or procedure is performed with minimal human assistance.

Machine Hours

A metric for the total time machines or equipment have been operational, used to allocate manufacturing overhead costs.