Which of the Following Statements Regarding Marketing Intelligence Is True

question 136

Multiple Choice

Which of the following statements regarding marketing intelligence is true?

• A)Marketing intelligence is privately held information.
• B)Most companies collect marketing intelligence on an annual or semi-annual basis.
• C)All marketing intelligence is free.
• D)Most marketing intelligence is publicly available information.
• E)Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.

---

Definitions:

Merchandise Inventory

The total cost of all goods that are available for sale during a certain period, including purchases and adjustments for returns or damages.

Inventory On Hand

Refers to the total amount of items or products available in stock by a business at any given time.

Debit Memo

A document issued by a buyer to a seller indicating a reduction of the amount due to the seller, often due to returned goods or discrepancy in billing.

Price Allowance

A reduction in the selling price, often used as a promotional strategy or to compensate for minor defects.