Which of the Following Is NOT One of the Four

question 42

Multiple Choice

Which of the following is NOT one of the four main applications of data mining for marketers?

• A) customer retention
• B) customer acquisition
• C) customer abandonment
• D) competitive intelligence
• E) market basket analysis

---

Definitions:

Consumer Preferences

The subjective tastes and likes that dictate the choices made by consumers regarding products or services.

Early Adopters

Individuals or businesses who start using a new product, service, or technology soon after it is launched, before the majority of the population does.

Laggards

Consumers who like to avoid change and rely on traditional products until they are no longer available.

Trialability

The extent to which a product can be tested or used on a limited basis before making a purchase decision.