Which of the Following Lists the Three Important Components of a Basic

question 18

Multiple Choice

Which of the following lists the three important components of a basic marketing information system (MIS) ?

• A) competitive intelligence, internal records, and all sales personnel
• B) existing data, market researchers to gather more data, and the technology to convert those data into information
• C) managers at all levels, corporate culture, and internal data
• D) data, computer hardware and software, and output for marketing decision makers
• E) information resources, technical experts, and marketing managers