Through the Data Mining Application of ________, Marketers Identify Big-Spending

question 36

Multiple Choice

Through the data mining application of ________, marketers identify big-spending customers and target them for special offers that other customers won't receive.

• A) customer retention
• B) customer acquisition
• C) customer abandonment
• D) competitive intelligence
• E) market basket analysis

---

Definitions:

Maze Learning

A process of acquiring knowledge or skill in which an individual learns to complete a maze, often used as a test in psychological experiments on learning and memory.

Behaviourist View

A perspective in psychology that focuses on observable behaviors and regards any internal thought processes as ultimately unimportant or irrelevant.

Aggressive

A behavior characterized by the intention to harm or injure another being, physically, verbally, or psychologically.

Positive Outcomes

Favorable results or effects of an action, decision, or situation, contributing to well-being, success, or desired aims.