How Does Habitual Decision Making Differ from Extended Problem Solving

question 45

Multiple Choice

How does habitual decision making differ from extended problem solving?

• A)Extended problem solving uses behavioral learning,while habitual decision making relies upon cognitive learning.
• B)Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making.
• C)The level of involvement for habitual decision making is lower than it is for extended problem solving.
• D)Habitual decision making involves significant cognitive dissonance,while extended problem solving rarely involves cognitive dissonance.
• E)Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions than use extended problem solving.

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Definitions:

Consumer Purchase Decision

The process by which individuals identify their needs, gather information, evaluate options, and make the decision to buy a product or service.

Information Search

The process of gathering data and details about a specific subject or decision-making need.

Problem Recognition

The initial step in the consumer decision process where the consumer identifies a need or realizes the difference between the current and a desired state.

Alternative Evaluation

The process in which consumers compare different products or brands on various attributes to make a purchasing decision.