Marketers Use ________ to Identify Which Key Words Consumers Use

question 113

Multiple Choice

Marketers use ________ to identify which key words consumers use most in their searches and then edit their site's content to increase its relevance to those words.

• A)shopbots
• B)heuristics
• C)search engine optimization
• D)search engine marketing
• E)sponsored search ads

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Definitions:

Objective

Pertains to observations or measures that are not influenced by the observer's feelings, interpretations, or prejudice, and thus considered unbiased.

Inaccurate

Not correct, precise, or true; containing errors or mistakes.

Decay Theory

The hypothesis that memory fades and disappears over time if not used or revisited.

Interference

A phenomenon in which the learning of new information hampers the ability to recall previously learned information.