Examlex
What is market fragmentation? Why is market fragmentation of concern to marketers?
Attitudes
Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.
Durable
Referring to items, goods, or materials that are designed to withstand wear, pressure, or damage; long-lasting.
Influences
Forces or factors that have an effect on the behavior, opinions, or development of someone or something.
Sleeper Effect
A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the reason for discounting it is forgotten.
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