To Breathe Life into Demographic Analysis,marketers Turn to ________ That

question 132

Multiple Choice

To breathe life into demographic analysis,marketers turn to ________ that group consumers according to psychological and behavioral similarities.

• A)reference groups
• B)opinion leader groups
• C)microcultures
• D)social classes
• E)psychographics

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Definitions:

Masculinization

Process by which exposure to androgens (male sex hormones) alters the brain, rendering it identifiably male.

Brain

The organ of the central nervous system in vertebrates, located in the skull, responsible for coordinating sensory information and directing behavioral responses.

Testosterone

Sex hormone secreted by the testes and responsible for the distinguishing characteristics of the male.

Neuropeptide Y

A neurotransmitter found in the brain and autonomic nervous system, involved in the regulation of energy balance, memory, and learning.