The First Step in Developing a Positioning Strategy Is to ________

question 76

Multiple Choice

The first step in developing a positioning strategy is to ________.

• A)set the marketing communications budget
• B)identify segmentation variables
• C)Determine the strategic orientation
• D)describe a product with a competitive advantage
• E)create target markets

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Definitions:

Individuals

Refers to single human beings as distinct from a group, collective, or community, each with their own unique characteristics, beliefs, and behaviors.

Expert Power

The influence wielded by an individual or an entity because of their expertise, skills, or knowledge.

Alternate Sources

Different or supplementary origins from which something can be obtained or learned.

Technical Jargon

Specialized language used by professionals in a particular field that may be difficult for others outside the field to understand.