When Tom Wanted to Buy a New Gas Grill, He

question 1

Multiple Choice

When Tom wanted to buy a new gas grill, he searched for grills on the Internet. He was able to gather information on grills and learn what features were available. Tom used the Internet during the ________ stage of his purchase decision.

• A) product choice
• B) evaluation of alternatives
• C) problem recognition
• D) problem screening
• E) information search

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Definitions:

Stereotype

A fixed, oversimplified, and often inaccurate idea of the characteristics that typify a person, group, or thing, which can influence attitudes and behaviors towards them.

Cognitive Generalization

The extension of learned behavior or response to situations that are similar, but not identical, to the original learning environment.

Extremity Bias

The tendency for people to remember and give disproportionate weight to the most extreme examples or experiences.

Group Attribution Error

The tendency to erroneously attribute the behavior or attitudes of individuals within a group to the group as a whole.