How Do Heuristics Affect a Consumer's Decision-Making Process? Give Two

question 19

Essay

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.

---

Definitions:

Variable Costs

Expenses that vary directly with the level of production or output, such as materials and labor.

Sustainable Practice

Approaches and activities that seek to balance environmental, social, and economic factors to meet present needs without compromising future generations.

Recycled Materials

Products or substances that have been recovered or diverted from the waste stream for the purpose of recycling or reuse.

Organic Ingredients

Natural substances used in food and products, grown without the use of synthetic pesticides, GMOs, or chemical fertilizers.